Selling in Difficult Times

A good friend of mine shared a short story with me about a software sales person who told his boss,  “I can’t sell anything… half the country is unemployed!” The boss replied, “Then sell the other half.” I love that story!

Based on first hand experiences and the situations I help my clients deal with, these are very difficult economics times with countless examples of empowered CFO’s scrutinizing every current decision as well as reviewing any past decisions to explore ways to unwind or minimize their expenses. In the big picture, economies go up and down, trends come a go, but solutions to problems never go out of style.

Are you selling products or solving problems?

-Scott Olsen

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