Inspiring or Draining?

Are you inspiring your customers every time you engage with them? Or are you draining their energy? One company (Creative-Brand Communications) in Portland, OR has a thriving business helping their client organizations in the banking and credit union industry find creative ways to “push the envelope.” They go beyond what customers can see and connect with all of the senses: hearing, touch, smell, taste and sight. They do this in a way that brings their clients’ brand to life in every way possible.

Great companies realize the best way to inspire their customers is to inspire their own employees first. We can’t give what we don’t have. Consistency is the key to a highly motivated and inspired workforce. The most effective organizations make it more than a one time event. However, if you do need an extra shot in the arm, Matt Weinstein is one of best at delivering inspiring and motivating events, that work every time. If your company doesn’t give Matt a standing ovation at the end of the interactive presentation, the event is free!

A very successful SVP of Sales and friend of mine claims he doesn’t motivate sales people, he hires motivated sales people. This is a great first step. However, I think he has it half right, literally. When it comes to motivation, inspiration and attitude, I believe employees bring 50% of this from home, however we can influence the remaining 50%. How? Through the environment, contests, continued education and career coaching/counseling.  Contrary to popular belief, studies show that compensation is not the number one motivating factor for professionals. The number one motivator is the desire to contribute to the success of your organization.

How do you ensure your employees understand how they contribute to the success of your organization? Perhaps even more challenging may be to answer the question, How do you help your employees gain the knowledge and skills to contribute in more ways each year?

→ No CommentsCategories: Engaging Your Customers, Team Building, branding yourself, professional growth

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